fresh announces the opening of its largest duty-free boutique globally at Xinhaigang (“XHG”) in Haikou. The 83 sqm store lives within the Haikou International Duty-Free City project. Clients will enter the shop through a façade of fresh blue, an iconic brand code evoking the hope and optimism of clear skies and sunny days and will notice the mosaic tile floor that harkens back to the brand’s very first store location - alluding to a scientific laboratory with the warmth of a hardworking kitchen. From there, clients can experience and discover all the brand’s key skincare franchises and product categories, as guided by knowledgeable fresh beauty advisors.

全新旗舰店运用fresh标志性天蓝色墙面，传递品牌希望、乐观和崇尚自然的信念。从首家门店汲取灵感，地面上铺设的马赛克瓷砖打造出科学实验室氛围，却又保留了一丝互动社区的温馨感。店内拥有柔和明亮的灯光与自然清新的香氛，代表产品天然成分的元素穿插其间，精心呈现源自fresh馥蕾诗的天然美颜力量。

全新装潢糅合了各种fresh馥蕾诗品牌核心价值的相关灵感元素，令顾客可全方位沉浸式探索和体验品牌的产品系列，悦享轻松惬意的旅游购物体验。

“With this new boutique, we are excited for guests to see, feel and experience the full expression of the fresh brand,” said Anne Collinet, fresh’s Chief Executive Officer. “Our brand has always been known for hospitality and our sensorial approach to beauty, which allows us to take each guest on a journey. In this new retail location, we have perfectly tailored the experience to showcase the uniqueness of fresh and highlight the efficacious products that set us apart.” 

fresh馥蕾诗的首席执行官Anne Collinet表示：“我诚挚希望顾客能通过这一全新旗舰店感受并体验到品牌理念及内涵。fresh馥蕾诗一直凭借热情真诚的态度, 以卓越功效与愉悦使用感受的完美结合而备受赞誉，持续带领每一位顾客踏上美肌之旅。在全新免税旗舰店中，我们精心打造了一套量身定制的感官体验，以fresh特有的护肤灵感，呈现令我们独树一帜的卓效护肤产品，让客人尽情地发掘和感受。”

Around the new boutique, clients will find unique and tailored areas to experience all the brand’s product categories, including the Kitchen Table, a place where conversations happen, and where they can learn about specific product journeys, the Sensorial Table, where clients are invited to explore and immerse themselves in the brand’s scent assortment and finally a more intimate area dedicated to the brand’s most premium franchise, Crème Ancienne, where clients can meet with a specialist to learn about the ancient provenance and the ritual of this precious collection.

旗舰店内特别规划了特色区域，便于顾客探索不同种类的产品。在「厨房中岛区」，各系列护肤产品陈列其间，以天然成分元素彰显自然护肤力量，顾客可深入了解感兴趣的产品，聆听美容顾问对于产品的分享并进行专业咨询。在「感官体验吧」，顾客可在此区域沉醉于馥郁芬芳的香氛产品，感受香韵传承，而「古源臻品区」作为更精致高端的区域，专为品牌独家臻品设计，顾客可在专业美容顾问的陪同下，深入探究古法美肤之源，感受传奇系列的护肤仪式。

Kitchen Table 厨房中岛区 / Sensorial Table 感官体验吧

Crème Ancienne 古源臻品区

Every key product and franchise in the fresh store is grounded in its compelling origin story, with graphics highlighting the place of origin, ingredients, and the scientific information to showcase the efficacy and benefits of each product.  

全新旗舰店中的每款核心产品和每个产品系列均拥有引人入胜的起源故事，现场以宣传图的形式详述了产品的原产地、成分和科学信息等，为顾客全面解读产品的功能和效用。fresh馥蕾诗期待以独特的创意方式展现天然成分背后的现代科学与创新精神，为来自世界各地的顾客带来fresh馥蕾诗特有的愉悦感官体验和卓越护肤功效，共同创造真正由内而外的美颜奇迹。

* 图片由品牌提供