雅高酒店集团宣布为期四个月的“小树苗大不同”在线筹款和宣传活动圆满结束。2018年9月至12月，这项活动在大中华区顺利开展，集团旗下100多家酒店及度假酒店积极参与。
AccorHotels announces the successful conclusion of its four month long Give a Tree online fundraising and awareness campaign. Spanning between September to December 2018, more than 100 hotels and resorts within the group participated in the campaign across Greater China.
“小树苗大不同”活动旨在支持雅高“21世纪地球”可持续发展项目下的“为地球植树”全球农林种植项目，鼓励人们将树苗作为支持可持续发展、意味久远的礼物赠予亲朋好友，并将由此筹得的款项捐赠给公益合作伙伴。活动期间共有100余家酒店参与，总计筹得63万余元人民币用于支持中国滋根。中国滋根作为非营利组织，是雅高酒店集团在大中华区“为地球植树”项目的合作伙伴。该活动在大中华区的各类媒体及社交媒体渠道共吸引了超过2,700万受众关注。2018年雅高团结周期间，雅高酒店集团大中华区总部及旗下酒店约25,000名员工积极参与筹集资金。
An initiative to support Plant for the Planet, the group’s global agroforestry project under the sustainable development program Planet 21, Give a Tree was designed to encourage people to grow a tree as a unique and sustainable gift for loved ones while raising funds for the charity. During the campaign’s four month duration, 100 hotels participated with more than CNY630,000 raised to support China Zigen, AccorHotels’ NGO partner for Plant for the Planet in Greater China. The campaign touched 27 million audience across various media and social media channels throughout Greater China. During the annual AccorHotels Solidarity Week 2018, approximately 25,000 staff members across properties in the region were mobilized to raise funds for the campaign.
南京禄口机场铂尔曼大酒店 客人扫码募捐
“小树苗大不同”活动激发了各个层面的利益相关者众多充满创意的想法，当地社区、酒店业主、合作伙伴、宾客和员工积极参与。阳澄湖费尔蒙酒店、西安索菲特人民大厦、广州白云机场铂尔曼大酒店和西安印力诺富特酒店通过组织公益跑步活动，在当地社区宣传“小树苗大不同”项目。合肥铂尔曼、诺富特和美居酒店携手当地学校，鼓励听障儿童创作绘画，并将作品进行慈善拍卖。太原富力铂尔曼大酒店员工自制饼干，并在当地进行义卖。此外，很多酒店都在其圣诞点灯仪式或年末回馈活动中融入“小树苗大不同”的元素，其中包括海南雅居乐莱佛士酒店、上海和平饭店、广州圣丰索菲特大酒店、三亚湾海居铂尔曼度假酒店、佛山恒安瑞士大酒店、北京西单美爵酒店和苏州文博诺富特酒店等。
Give a Tree became a catalyst for many innovative and creative ideas that involved stakeholders across all levels: the local community, hotel owners, partners, guests and staff members. Teams of Fairmont Yangcheng Lake, Sofitel Xian on Renmin Square, Pullman Guangzhou Baiyun Airport, and Novotel Xian SCPG organized charity runs to promote awareness of the campaign within their local communities. Pullman, Novotel and Mercure Hefei cluster hotels partnered with the local school and encouraged hearing impaired children to create drawings towards a charity auction. Pullman Taiyuan staff members baked cookies towards a local charity sale. In addition, a number of hotels incorporated Give a Tree elements in their Christmas light décor or year end appreciation events, including Raffles Hainan, Fairmont Peace Hotel, Sofitel Guangzhou Sunrich, Pullman Oceanview Sanya Bay Resort & Spa, Swissôtel Foshan, Grand Mercure Beijing Central, and Novotel Suzhou SIP, just to name a few.
南京禄口机场铂尔曼大酒店 Guest 合影
雅高酒店集团大中华区主席兼首席运营官罗凯睿（Gary Rosen）表示：“看到大家的创造力我备受鼓舞，也由衷感谢大中华区各酒店为这项活动作出的贡献。活动取得了丰硕的成果，这离不开所有人的积极参与和共同努力。雅高作为履行企业社会责任的先锋，我们希望通过意义深远的“为地球植树”项目，倡导有利于自然和环保的可持续耕作方式为当地社区造福，鼓励村庄实现自给自足和可持续发展。”
“I am impressed by the creativity and truly appreciate the efforts initiated by Greater Chinese hotels towards the campaign,” said Gary Rosen, Chairman and Chief Operating Officer, AccorHotels Greater China. “The outstanding results are thanks to joint efforts from each and every member who was involved in the project. As a leader in CSR, Plant for the Planet is our unique and meaningful agroforestry project that empowers local communities through development of organic and sustainable farming practices to encourage village members to become self-sustainable.”
南京地铁公司小伙伴们的小树苗作品
过去五年中，“为地球植树”项目帮助河北省青龙县大森店村的1,200位村民提高了每月收入，改善生活水平。村民们有机会学习天然环保的耕作方法，同时了解到保护环境的重要性。得益于该项目，60多公顷荒地被改造为果园，植树达4万棵。接下来，雅高酒店集团将继续与中国滋根合作，通过“为地球植树”项目帮助当地社区发展。河北省青龙县水泉村将成为下一受益地点。未来三年内，在中国滋根和雅高酒店集团大中华区的共同努力下，占地67公顷的水泉村将变成果园之乡，其目标是种植50,000棵树和农作物。
In the past five years, Plant for the Planet has helped 1,200 farmers residing in Dasendian village Qinglong county in Hebei province improve living standards and monthly incomes. At the same time, the farmers had opportunity to learn about organic farming practices and the importance of environmental protection. The initiative helped transform more than 60 hectares of disused land into fruit orchards with 40,000 newly planted trees. AccorHotels will continue its partnership with China Zigen to support local communities through Plant for the Planet. Shuiquan village Qinglong county in Hebei province will be the next beneficiary site. Nestled within 67 hectares of land, the village will be converted into orchards through the joint efforts of China Zigen and AccorHotels Greater China, with 50,000 trees and crops as the target to be planted in the coming three years.
机长捐赠后和小熊树合影
雅高酒店集团于2009年推出“为地球植树”项目，这一独特的农林种植项目秉承集团可持续发展计划“21世纪地球”的宗旨，致力于保护生物多样性。其核心主张在于鼓励宾客重复利用的毛巾，以此节约洗涤成本，从而用于支持植树项目。自该项目启动至今，雅高已在全球种下500多万棵树。“为地球植树”于2013年在大中华区启动，迄今已筹集200万余元人民币，其中超过三分之一的成果于2018年完成。
AccorHotels launched Plant for the Planet in 2009 as a unique agroforestry project designed to protect biodiversity under Planet 21, the group’s sustainable development program. Its core message is to offer guests the option of reusing towels that, in turn, allocates the corresponding laundry bill to tree planting projects. More than five million trees have been planted since the program began a decade ago globally. In Greater China, AccorHotels launched the program in 2013 and has since raised more than CNY 2 million, over one third of the result was generated from 2018.
