2026年4月，LVMH集团旗下高端护肤品牌馥蕾诗（fresh）携首款酵系抗氧防晒——红茶防晒乳（昵称：红茶小「氧」伞），在济州岛开启一场御光焕护之旅，奏享御光三部曲。从晨光到日暮，从山野到海岸，在这座被「光」雕刻的岛屿中，松弛探享自然的呼吸，也追寻内心向往的辽阔。fresh馥蕾诗更盛邀众多媒体好友与护肤达人亲赴岛屿，一同自信御光，享受这场春日逐光的自由颂歌。
To celebrate the new launch of Kombucha Multi-Defense Sheer UV, fresh Travel Retail invited top-tier media and skincare influencers to fresh Luminous Journey on Korea Jeju Island. While experiencing the beauty of dawn, the vibrancy of midday sunlight, and the hues of twilight, the boundless protection by this innovative sunscreen was being uncovered.
fresh馥蕾诗作为LVMH集团旗下的高端护肤品牌，自1991年创立以来，始终将对天然成分的深刻理解与前沿科技相融合。以凝蕴天然成分的护肤理念，为肌肤注入自然滋养，持续激发美丽灵感。红茶小「氧」伞作为品牌首款酵系抗氧防晒，以突破性整合理念，结合黄金双酵及酵系防晒科技，带来全波段高倍防晒力，焕新「氧」肤抗光老。助力肌肤10维抗光老，4周更透亮，焕护健康理想好状态。
Since 1991, fresh has upheld one belief: nature can nurture us—inside and out. fresh is nutrition for your skin, delivering results you can see and sensory pleasure you can feel. Starting with nature’s materials, fresh applies modern science to unlock potent nutrients, creating formulas that feed skin what it craves. The latest innovation Kombucha Multi-Defense Sheer UV joins fresh’s bestselling Kombucha Facial Treatment Essence and features the brand’s exclusive gold standard antioxidant ingredient: double-fermented kombucha, which is created through a two-step fermentation of Himalayan-grown tea, with small and powerful antioxidant molecules that help neutralize environmental aggressors before they visibly damage skin. Paired with innovative, fermentation-based UV technology, Kombucha UV completes the daily kombucha ritual— prepping & protecting skin to face the modern world.
晨光漫过海面，静谧地映射于岛屿的临海草坪，拉启了fresh馥蕾诗御光焕护之旅的浪漫序章。fresh馥蕾诗以一场舒悦身心的瑜伽仪式，焕起治愈闲适的感官想象。伴随着肢体的延展，宾客们的呼吸随海风渐渐舒展。光影交织间，褪去于都市生活中的紧绷，自在浸润于光照之下，肌肤也在慢慢苏醒。
As the morning light drifted across the sea, fresh Luminous Journey started with a restorative yoga to renew and heal. Defended by the Kombucha UV, the guests felt every body stretch and breath in the sun’s embrace. The skin slowly awakened with the signature kombucha herbal refreshing scent.
无惧晨光的光老侵袭，fresh馥蕾诗红茶小「氧」伞以匠心成分，为宾客们成就全天候的「氧」护屏障。成分添加的越桔精粹，可卓效修护因光老导致的细纹与暗沉，令肤质始终丰盈透亮。结合高稳定VC衍生物，轻松焕亮肤质，使肌肤状态时刻光彩照人。同时，红茶小「氧」伞轻盈丝滑的流动乳液质地，如同为肌肤披上一层安心防护膜，令后续上妆更服帖，由内透出清透光采。伴随草本清香萦绕于身，清新怡人愉悦身心，焕启感官愉悦。让宾客们的每一次伸展，都自在轻盈，悦享从容与自在。
Infused with Lingonberry extract that prevents & repairs skin from the photogating effects, and Vitamin C that combats signs of aging & photodamage, Kombucha UV does more than just SPF. It is clinically proven to visibly repair 10 signs of photoaging in just 4 weeks. This lightweight sunscreen protects skin from the effects of environmental aggressors like pollution & blue light, visibly repairs signs of UV damage, and brightens skin—all with a silky, invisible finish.
当日光渐盛，宾客们来到fresh馥蕾诗御光焕护之旅的第二站——济州马场公园，于自然森林中策马徐行，在林间洒落的阳光下，感受绿意盎然的诗意叙事。跳跃的光线随着马蹄前行的律动照在脸上，fresh馥蕾诗红茶小「氧」伞，以尖端科技结合前沿配方，为肌肤构筑坚实防护盾。轻松阻挡阳光中的UVA、UVB紫外线，为这场自由探索的森林漫游，添加惬意松弛的浪漫守候。
Warm light filtered through greenery and caressed skin. The guests enjoyed a scenic horseback riding excursion, exploring ancient forests and catching glimpses of sunlight. Their skin was shielded by Kombucha UV, being protected from UVA & UVB rays, free radicals and the effects of external stressors. With skin staying smooth and luminous, they were perfectly prepared for the rest of the day.
阳光中的UVA、UVB紫外线，会释放出对肌肤的光老损伤。红茶小「氧」伞为宾客们带来全波段防护力。成分内含5X复合防晒剂，带来SPF50 PA++++的全波段高倍防晒，能够抵御晒伤、晒红、晒黑和晒老等现象。同时，通过专研酵系防晒科技，紧密链接油相防晒和水相成分，帮助肌肤构筑起一道酵系防护网。稳定均匀防晒剂，可提供高倍防晒力，也令红茶小「氧」伞的质地水润无负担。即便户外活动时的运动出汗、长时间日晒，在红茶小「氧」伞的陪伴中，也可无惧日光，畅享春日光景。
The fermentation-base UV technology of Kombucha UV uses a polysaccharide created via microbial fermentation to tightly bind oil- and water-phase ingredients into a uniform protective network. This structure helps the formula adhere evenly to skin, delivering UV protection in a smooth layer with a lightweight feel, allowing the guests to embrace the sun and fully enjoy the beauty of nature.
当日影西斜，fresh馥蕾诗自济州岛西归浦码头正式启航。宾客们登上游艇，向海天交接的深处破浪前行。夕阳的节奏如同跃动的音符，为本次御光焕护之旅奏响柔和的协奏，伴随宾客们在广袤大海中追逐海豚，与fresh馥蕾诗的自然美学合启共鸣，悠然享受海上日暮令人怦然心动的时刻。在这场航行中，白日的燥热也随之一扫而空。
As the sun dipped, guests sailed into the sunset, enjoying a serene ocean voyage with dolphin dance. After an exhilarating day of outdoor activities, an evening sail was a perfect unwind.
fresh馥蕾诗红茶小「氧」伞以匠心成分黄金双酵，为肌肤提供24小时细胞级抗氧，自信抵御因一日光照所带来的氧化问题。fresh馥蕾诗甄选尼泊尔黄金芽，通过双重发酵工艺释放抗氧活性分子，抗氧力提升121%，令肌肤由内而外焕亮光采，随时随刻皆可御光而行。
Kombucha UV is formulated with double-fermented kombucha, which provides 24-hour protection from indoor & outdoor aggressors that cause oxidative damage. This exclusive ingredient captures & neutralizes the aggressors before they can damage skin, delivering antioxidant protection deep in the epidermis, setting the gold standard of antioxidation.
光始终没有边界，而内心也是。fresh馥蕾诗御光焕护之旅，在山海之间唤启了内心愈见自由的丰盈力量。在盛夏即将来临之际，fresh馥蕾诗以红茶小「氧」伞构筑日常防护盾，强力防晒，助力肌肤轻透焕亮，开启属于每一个人的御光焕护之旅。
Light nurtures nature with lasting glow. fresh Luminous Journey amidst mountains and sea ignited the inner glow, with Kombucha Multi-Defense Sheer UV which preps and protects skin, it empowered all to embark and embrace their own luminous journey.
* 图片由品牌提供
