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铂尔曼酒品牌继续强化其健康理念 发布BOOTCAMP项目
发布日期:2018年11月16日  来源:铂尔曼

高端酒店品牌铂尔曼继续拓展其铂尔曼健康项目,在其中加入Bootcamp训练,帮助旅行者在入住期间保持健康的生活方式。

高端酒店品牌铂尔曼继续拓展其铂尔曼健康项目,在其中加入Bootcamp训练,帮助旅行者在入住期间保持健康的生活方式。该健康项目由铂尔曼与品牌健康导师Sarah Hoey联合打造。 

The upper upscale brand continues to expand its Pullman Wellness program with Bootcamp, allowing travelers to maintain a healthy lifestyle during their stay. This initiative has been developed in collaboration with the brand's Wellness Coach, Sarah Hoey. 

BOOTCAMP:强化铂尔曼酒店所倡导的运动要素

BOOTCAMP: ENHANCING THE SPORT PILLAR AT PULLMAN

通过Bootcamp训练,铂尔曼酒店继续强化其健康理念,尤其是针对品牌所关注的运动要素。 

With Bootcamp, Pullman is enhancing its commitment to wellbeing and more specifically to its SPORT pillar, a major focus for the brand. 

Bootcamp的起源

The origins of Bootcamp

Bootcamp以美国军队的训练方式为基础。该训练方法最初用于增强士兵们的身体和心理素质,其中包含交替进行的有氧和增肌运动,因此运动强度非常高。时至今日,在希望保持身体健康的同时不断超越身体极限的人群中,这种运动方式仍然相当受欢迎。 

Bootcamp is based on U.S. army training. Originally, this technique was designed to strengthen soldiers' physical and mental capacities. It involves alternating cardio and muscle building exercises, which makes it a very intense and dynamic workout. Today, training camps are very popular with those who want to maintain their physical fitness, while pushing past their limits. 

铂尔曼的Bootcamp

Bootcamp at Pullman

作为美国海军TRX训练的教练,Sarah Hoey早在几年前就将Bootcamp融入其健身计划。这种健身方式无疑成为了铂尔曼健康项目的灵感来源,更具体而言,对品牌的运动这一要素更是影响深远。通过这一训练方式,入住铂尔曼酒店的宾客可以挑战身体极限,即便出门在外,也能关爱自己的身体。

A US Navy and TRX coach, Sarah Hoey has already been including Bootcamp in her fitness routine for several years. This wellbeing discipline was an obvious inspiration for the development of the Pullman Wellness program, and more specifically with regard to the SPORT pillar. This technique enables guests staying in Pullman Hotels to push past their limits and take care of their body, even when traveling.

由此,铂尔曼品牌与Sarah Hoey合作,共同开发了四小节的7分钟健身视频,并上传至视频网站供所有人观看。每一节视频都专门针对铂尔曼健康项目四项核心基础之一:抗衰老、能量激活、平衡和排毒。宾客们在户内或户外健身之前,可以先在自己的房间里观看视频作为训练辅助。宾客们可以按照自己的喜好调整训练强度,选择只使用其中一节视频,或者连续跟着四节视频完成30分钟的完整锻炼。

The Pullman brand has therefore developed, in collaboration with Sarah Hoey, a series of four 7-minute videos, available to everyone on YouTube. Each video is dedicated to one of the four key fundamentals of the Pullman Wellness program: age defense, energy boost, balance and detox. Guests have the option of viewing the videos in their room as a training aid before performing the exercises either indoors or outdoors. Their workout can be as intensive as they like, and they can choose to train using each video individually or all four consecutively for a complete 30-minute workout.

铂尔曼还在部分酒店推出了由Sarah Hoey设计的专用健身道,也称为“Fit Trail”。Fit Trail中包含至少五个健身站,其中配备高品质的健身设备,并提供指导。专用健身道中的健身站非常有助于户外Bootcamp训练,因此颇受有这一需求的旅客欢迎。Fit Trail目前提供于下列酒店:撒丁岛堤米阿玛铂尔曼酒店(Pullman Timi Ama Sardegna)、马拉喀什棕榈铂尔曼酒店和水疗度假(Marrakech Palmeraie Resort and Spa)、普吉岛阿卡狄亚奈通海滩铂尔曼度假酒店(Pullman Phuket Arcadia Naithon Beach)。

Pullman has also set up an external fitness trail developed by Sarah Hoey, the Fit Trail, in some of its properties. The Fit Trail offers a minimum of five fitness stations featuring high quality equipment complete with instructions. This fitness trail is very popular with travelers wishing to follow the Bootcamp outdoors as the stations can really help with the exercises. The Fit Trail is currently available to guests at the following cosmopolitan properties: Pullman Timi Ama Sardegna, Pullman Marrakech Palmeraie Resort and Spa, and Pullman Phuket Arcadia Naithon Beach.

铂尔曼健康项目

THE PULLMAN WELLNESS PROGRAM

铂尔曼健康理念的四大要素

The four pillars of wellness at Pullman 

铂尔曼健康项目于2017年推出,其中包含四大健康要素:食物、水疗、调节睡眠和运动。每一要素都围绕以下四大核心基础提供定制健康方案:抗衰老、能量激活、平衡和排毒。

Launched in 2017, the Pullman Wellness program is based on four universal pillars of wellbeing: FOOD, SPA, SLEEP and SPORT. Each of the four pillars provides options for customization along four key fundamentals: age defense, energy boost, balance and detox.

在食物方面,铂尔曼供应活力早餐(Active Breakfast),选用新鲜的时令菜品,搭配乳制品、甜品和不含麸质的食品,从而满足每位宾客的要求和口味。

For FOOD, Pullman serves its Active Breakfast, which uses seasonal products and offers dairy, sugar and gluten-free selections to cater to all individual requirements and tastes.

在水疗方面,酒店水疗中心根据一天中的不同时间,提供多种身体和面部护理服务:晨间护理,让宾客慢慢苏醒;日间护理,让宾客充满活力;夜间护理,让宾客舒缓放松。

In relation to the SPA, various categories of body and facial treatments are available depending on the time of day: Dawn treatment to wake up gently, daytime treatment to feel invigorated, evening treatment to slow down.

为了让宾客的睡眠更有质量,酒店提供了一份轻柔拉伸和锻炼指引,通过一套晨间活动唤醒身体和肌肉;所提供的夜间活动则可以缓解一天中累积的紧绷感。

To encourage more restful SLEEP, a short guide to gentle stretching and exercise is provided, including a morning routine enabling the body and muscles to wake up, as well as an evening routine to relieve tension accumulated during the course of the day.

运动方面,宾客可以观看视频网站上的7分钟运动视频系列,选择在户内或户外开展多项Bootcamp训练、瑜伽或健身锻炼。酒店还会提供健身背包和当地慢跑地图。

SPORT is addressed through a series of 7-minute videos available on YouTube, enabling guests to perform various Bootcamp, yoga or fitness exercises, either in their room or outdoors. A fitness bag and local jogging map are also provided.

铂尔曼健康导师Sarah Hoey

Sarah Hoey, Pullman Wellness Coach

铂尔曼健康项目由铂尔曼酒店与自2014年起加入品牌的健康导师Sarah Hoey联合推出。Sarah Hoey是一位私人教练、健身模特和持证营养师,同时也是南加州健身界颇具影响力的健身人物。她在全球赢得了多项专业大奖和教练成就,并且热衷于分享自身的技能和知识。她拥有深厚的健身经验,热爱教学,因此是代表铂尔曼健康理念的不二人选。 

The Pullman Wellness program was developed in collaboration with Sarah Hoey, Wellness Coach for the brand since 2014. A personal coach, fitness model and certified nutritionist, Sarah Hoey is also premier fitness influencer in Southern California fitness world. She has professional wins and coaching achievements throughout the world and is passionate about sharing her skills and knowledge. Her holistic take on fitness and love for teaching make her the perfect candidate to represent wellbeing according to Pullman. 

铂尔曼健康项目旨在帮助旅行者们接纳更健康的生活方式。铂尔曼的宾客属于新一代的“环球游牧者”,他们是身处互联网时代的企业家和探索者,始终追求工作效率和个人健康之间的合理平衡。在Sarah Hoey的专业指导下,铂尔曼健康项目逐步有针对性地满足宾客们的需求。  

The Pullman Wellness program has been designed to help travelers adopt a healthier lifestyle. The Pullman clientele belong to a generation of “global nomads”. Hyper-connected entrepreneurs and explorers, their life is a permanent quest for balancing productivity with personal wellbeing. The Pullman Wellness program provides an increasingly targeted response to their requirements under Sarah Hoey’s professional guidance.  

Sarah Hoey解释道:“旅行者的心态在不断地发展变化。Y世代的人们希望获得更健康的生活方式,让自己感觉更棒。我们深信可以做到让新一代的旅行者更加满意。”

“The traveler’s mentality has evolved. Generation Y wants to lead a healthier lifestyle and feel better. We believe that we have a role to play in contributing to a generation of more fulfilled travelers”, explains Sarah Hoey.

立足2018年的成功基石,在2019年向全球推广

SUCCESS IN 2018 LEADING TO GLOBAL EXPANSION IN 2019

到2018年12月,Bootcamp将在全球十二个国家和地区启动,包括提供Fit Trail的三个国家:意大利、摩洛哥和泰国。

By December 2018, Bootcamp will have been trialed across twelve destinations globally, including the vibrant places equipped with the Fit Trail: Italy, Morocco and Thailand.

铂尔曼品牌健康总监Aldina Duarte Ramos表示:“我们很高兴能够在全球各个地方、各家酒店继续推出Bootcamp训练。这充分体现了品牌对运动要素乃至整个铂尔曼健康项目的不懈投入。” 

“We are proud to continue to develop the Bootcamp in new destinations, as well as in new properties around the world. This reflects the brand's commitment to the SPORT pillar and more broadly to the Pullman Wellness program, said Aldina Duarte Ramos, Director of Wellbeing, Pullman Hotels & Resorts. 

建立在这一成功基础上,铂尔曼品牌将在2019年进一步向全球更多酒店推出Bootcamp,首先以巴黎中心贝西铂尔曼酒店(Pullman Paris Centre-Bercy)、铂尔曼琅勃拉邦酒店(Pullman Luang Prabang)和香港柏宁铂尔曼酒店为重点。 

Building on this success, Bootcamp will be expanded more extensively around the world from 2019, notably at Pullman Paris Centre-Bercy, Pullman Luang Prabang, and Pullman The Park Lane Hong Kong. 

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