万豪国际集团近日宣布，自2025年8月1日起，晋升Alfonso Orona（阿方索）先生为区域总经理，全面执掌北京丽思卡尔顿酒店、苏州丽思卡尔顿酒店及筹备中的万豪旅享家公寓。
Recently, Marriott International is delighted to announce the promotion of Alfonso Orona to Multi-Property General Manager, with responsibility for The Ritz-Carlton, Beijing, The Ritz-Carlton, Suzhou and (soon-to -open) Apartments by Marriott Bonvoy effective August 1.
阿方索出生于餐饮世家，童年穿梭于墨西哥与西班牙之间，13岁便在家族餐厅中练就敏锐的服务嗅觉。1996年正式踏入酒店业，迄今已深耕服务行业近三十载，其中十五年效力于丽思卡尔顿品牌，其足迹遍布北京丽思卡尔顿酒店、西安丽思卡尔顿酒店、西班牙特内里费阿巴马丽思卡尔顿酒店、阿曼马斯喀特布斯坦宫丽思卡尔顿酒店以及沙特阿拉伯利雅得丽思卡尔顿酒店。
Born in a family with restaurant business and raised in both Mexico and Spain, Alfonso has started taking care of the restaurant guests with a natural passion for hospitality industry since 13 years old. Alfonso Orona starts his career from 1996, which has almost 30 years’ experience in hospitality industry, including 15 years with The Ritz-Carlton. His career journey covers the Ritz-Carlton, Beijing & Xian, The Ritz-Carlton Abama Tenerife Spain, A Ritz-Carlton Hotel, Oman; The Ritz-Carlton Hotel,L.L.C. Riyadh, Saudi Arabia.
过去四年，作为北京丽思卡尔顿酒店总经理，他将卓越领导力注入每一处细节：收益与GOP连续多年超额完成，市场定位与品牌声量节节攀升；运营效率、宾客体验及“万豪社区足迹”公益项目亦屡创佳绩。在他的带领下，酒店在万豪集团LQA（奢华品质审计）与BSA（品牌标准审计）中稳居前列。Alfonso阿方索尤为注重市场营销、餐饮与运营的三位一体：从奢牌联名下午茶、艺术家跨界&艺术展的举办，到多元餐饮促销及丽思卡尔顿服务标准与本地艺术文化的深度融合，使北京丽思卡尔顿酒店成为市场风向标，并赢得业界口碑。
During his four years as General Manager of The Ritz-Carlton, Beijing, Alfonso infused every detail with an unwavering pursuit of excellence. The hotel’s revenue and GOP have consistently exceeded targets, its market positioning and brand awareness have risen steadily, and its operational efficiency, guest experience and “Marriott Community Footprint” initiatives have all set new benchmarks. Under his leadership and management, the hotel has ranked among the top performers in Marriott’s LQA (Luxury Quality Audit) and BSA (Brand Standard Audit). Alfonso pays highly attention and efforts on marketing, FB and operations. The strong & solid marketing reputation on luxury brand co-branding afternoon tea, Artist Co-branding products & Art exhibition, various marketing events, plus creative FB marketing promotion, standardized Ritz-Carlton service and culture immersion which truly lead the Ritz-Carlton, Beijing becomes the pillar hotel and earn its name on Market.
凭借坚韧的意志与结果导向的管理哲学，他率领团队斩获《福布斯旅游指南》奖杯、福布斯“VERIFIED Responsible Hospitality”徽章、DestinAsia 2024读者之选、Condé Nast Traveller悦游金榜等三十余项国际大奖；Alfonso阿方索本人亦被授予Travel & Leisure WLA 旅游休闲“年度杰出酒店总经理”、2023 CHA中国酒店大奖“年度最佳总经理”及中国文旅星光奖“年度总经理”等殊荣。
Driven by resilience and a results-oriented philosophy, he has led his teams to achieve more than thirty international accolades, including Forbes Travel Guide awards, Forbes “VERIFIED Responsible Hospitality” badge, DestinAsia Readers’ Choice 2024, Condé Nast Traveler Gold List and so on. Alfonso himself has been honored with Travel & Leisure WLA “Outstanding General Manager of the Year,” 2023 CHA China Hotel Awards “General Manager of the Year,” the China Culture & Tourism Starlight Award “General Manager of the Year,” and many other awards on market.
展望未来，阿方索表示：“中国是我职业生涯的华彩篇章。我将以创新思维与文化链接，继续引领这三座传奇酒店，成为万豪大中华区奢华酒店的标杆。”
Looking ahead, Alfonso says, “China is the most brilliant chapter of my career. With innovative thinking and cultural connection, I will continue to guide these three legendary hotels to become the flagship luxury properties of Marriott Greater China.”
* 图片由官方提供
