T&L：您觉得2018年中国的高端酒店业市场有何变化？贵酒店如何应对这些变化？
What changes do you think about China's high-end hotel market in 2018? How did your hotel respond to these changes?
王福刚先生：在不断变化的市场环境下，以收益管理为导向，不断分析、定位和优化我们的目标市场；充分利用全球酒店联盟（GHA）的忠诚会员制度为我们的客户提供更有竞争优势的优惠与奖励，从而提高与加强客人的入住体验和忠诚度；目前，泉州或者晋江市场最大的变化与挑战是国际与本土品牌酒店总体房间供给量的增加；为了与时俱进，我们团队的首要的关注点是为我们的客人提供卓越的入住体验。
Keep analyzing and positioning our key feeder market under the always changing market; optimize the market segment with revenue management guidance, and take advantage of specific “Discovery” membership to provide the competitive benefits to our key clients, which efficiently enhance our guest staying experience and loyalty. The biggest change for the Quanzhou/Jinjiang market is the increasing rooms’ inventory of international and local hotels, pushing onto the already crowded market. In order to stay current, our teams primarily focus is to deliver the best possible staying experience for our guests.
T&L：越来越多的高端酒店进驻中国市场，竞争也越来越激烈，贵酒店有哪些措施应对激烈的竞争环境？
More and more high-end hotels are entering the Chinese market, leading more and more fierce competition. What measures will you take to deal with the fierce competition environment?
王福刚先生：越来越多的国际品牌酒店进驻泉州和晋江市场，每家品牌酒店的市场定位各有不同，我们充分利用和专注自身在服务、地域优势、品牌积淀以及市场口碑等方面的优势，为泉州和晋江市场提供更加具有竞争优势的品牌入住体验。我们计划今年对客房、贵宾酒廊以及大堂吧进行全方位的整修。这项大工程将引领我们走向2020 （第18届世界中学生运动会）。除此之外，服务标准的不断提升是我们争取国际国内忠诚客户的关键。
Different hotels have individual positioning, as more and more international branded hotels entering the market. We find out and focus on our own advantage including service, location, brand benefits and time-honored reputation etc to provide a more competitive brand staying experience for the Quanzhou & Jinjiang market. We are actually planning to start this year with comprehensive renovations of our guest rooms, the Executive Lounge and Lobby Lounge. This very big project will be leading us into 2020（18th World Middle School Students Game）. In addition, ongoing improvements of service standards are key to retain our loyal international and domestic client base.
T&L：您认为过去一年酒店业在服务创新、管理创新、科技创新等方面有哪些值得关注的案列？
What noteworthy cases of service innovation, management innovation, scientific and technological innovation within hotel industry in the past year?
王福刚先生：酒店业在过去几年中最大的革新是由各种各样住宿预订方式所带来的技术革新，各种预订引擎链接OTA, 批发商和其他的第三方渠道，酒店或者集团官网的直订愈发重要。
The biggest innovation during the past years has definitely happened in the technological sector due to the way accommodation is booked. Various booking engines linking OTA, Wholesale and other channels; the increasing importance of the hotels/group website for direct bookings.
T&L：2018年酒店与OTA的合作有哪些新的特点和变化？
What are the new features and changes of the cooperation between hotels and OTA?
王福刚先生：越来越多的国际品牌酒店鼓励客人通过酒店官方网站进行直接预订，以此减少支付给OTA渠道服务费用；OTA渠道价格为了保持与酒店官网和前台散客预订价格的一致性，越发重视；在国内市场，对旅游度假细分市场而言，OTA渠道在中国的新年、五一、十一长假期间依然发挥着重要的角色。
More and more international hotel groups are encouraging travelers to book direct via the hotel’s official web site in order to reduce payments of OTA commissions, OTA channels are becoming more sensitive on rate parity to avoid losses, for Leisure and Resorts. For the domestic Chinese market, OTA’s are still key booking channels in particular during the CNY, May and October long holidays.
T&L：2018年贵酒店有哪件事情或成就令您最为难忘？
What’s the most memorable event or accomplishment of your hotel in 2018?
王福刚先生：过去的一年是丰富多彩的，从年初到年尾酒店客似云来。我们举办了8周年庆典，展示了酒店过往的发展及成就。在户外泳池上新加了一块阳光甲板，受到国际客人的喜爱。我们在TripAdvisor上保持第一的排名。
We actually had a tremendous year, the Hotel was very busy straight after the Chinese New Year until year end. We celebrated our 8th anniversary in style with an exhibition of the hotels development over the past years, launched a sun deck extension of our outdoor swimming pool, which proofed very popular with our international clientele and we retained our No. 1 position on TripAdvisor in Town.
T&L：2019年贵酒店的工作重点是什么？您有什么特别的计划或想法吗？
What will be the focus of your hotel in 2019? Do you have any particular plans or ideas?
王福刚先生：2019年的工作重点是保持并提升酒店在晋江的市场份额，确保整修工程按计划实施，以全新的姿态去迎接2020年世界中学生运动会。
The focus for 2019 will definitely be on maintaining and increasing our market share within the city and ensuring to successfully complete the planned renovations on schedule, in order to be ready for the very important International School Sport Federation (IFS) events in 2020.
T&L：2019年您个人有什么样的旅行计划？您个人选择酒店的标准是什么？
What’s your travel plan in 2019? What’s your personal standard to choose a hotel?
王福刚先生：我喜欢了解酒店业发展潮流。每次旅行，我都会尝试一些新开酒店或者新装修酒店，去体验最新的设计、技术以及餐饮潮流趋势。
I do like to stay updated on hospitality trends and during my travels, I usually choose to try out a few hotels, either newly opened or renovated hotels to experience the latest designs, newest technology and exciting restaurant trends.
T&L：可否用一句话把贵酒店最值得体验的东西介绍给我们的读者？
Could you sum up in one sentence to introduce what’s the most worthy to be experienced in your hotel to our readers?
王福刚先生：我们经常会收到客人对我们的优质的服务、宽敞的客房、舒适的床以及国际化的早餐自助的好评，总而言之，就是你从一个五星级酒店所期望的一切。
We do very frequently receive excellent comments on our warm and welcoming service, the Hotels generous room size, our very comfortable beds and our excellent international breakfast buffet. All in all, exactly what you would expect from an international 5* hotel.
